Georgia Perimeter won gold in both the single-ad (pictured) and the ad-series categories. (photo by Carol Lynn)
Wild Card winner: Georgia Perimeter and Jaggy take a ride on one of the city's MARTA trains. The train promotion won a bronze award.
The coverage of the $1 million gift from the Fitzgerald Foundation captured the Media Success Story gold award.
The new GPC website was a silver award winner.
The photo by Bill Roa of the boxing English professor Amber Brooks appeared on the cover of GPC's The Chronicle magazine. It won a silver award.
Lucky 13: GPC marketing staff brings home 13 awards
Thirteen proved a lucky number for members of Georgia Perimeter College’s Marketing and Communications team, as the department won six gold, four silver and three bronze awards for their work.
Presentation of the 13 Medallion Awards was made at the National Council for Marketing and Communications District 2 annual conference held Oct. 26-29 in Nashville. The competition included more than 500 entries representing 58 colleges throughout the southeast, Bermuda, Virgin Islands and the Bahamas.
The awards recognize a broad array of the work of the Marketing and Communications office, including a promotional video, media releases, logo design, advertisements and a successful social media campaign. This past year’s most visible MarCom efforts—the “Better Way Forward” branding campaign, the new GPC website and the GPC Newsroom—all were winners.
“We are proud to represent GPC and to be recognized as an industry leader in so many categories of the work we do for the college,” says Barbara Obrentz, Marketing and Communications director.
Here’s the full list of awards:
GOLD:
Media Success Story: Fitzgerald Foundation $1 million gift
College Promotional Video: https://vimeo.com/89942502
College Branding Initiative: “A Better Way Forward” branding
Print Advertisement Series: “A Better Way Forward” ad series
Print Advertisement Single: “A Better Way Forward” open house ad
Social Media Messaging Campaign: Facebook campaign
SILVER:
Original Photography (unaltered): “Boxing Professor” by Bill Roa
Website: GPC home website http://www.gpc.edu/
Logo Design: GPC Health Center logo
Nifty and Thrifty: GPC mobile app handout card
BRONZE:
Online Newsletter: GPC Newsroom /gpcnewsroomarchive/
Brochure: “Don’t be a Victim” domestic violence brochure
Wildcard: “Be Fearless” MARTA train wrap