The college’s Office of Marketing and Public Relations is changing its name to the Office of Marketing and Communications.

The office recently undertook an audit to better understand all the ways in which it supports the college, according to Barbara Obrentz, director of the office, which will now go by the acronym MarCom.

“What we discovered was that we create so much more than media releases,” says Obrentz. “We produce speeches; write departmental video scripts; design invitations, posters, flyers, brochures and logos; plan and promote events; design advertising campaigns, and work with others to promote the college on social media -- plus so much more.” 

The name Marketing and Communications is more representative of the office’s functions, she says.